Strategy

Crafty plans

Brilliant content and creative marketing strategy comes from many places. It could be research. It could be from our writers. Or an idea in a brainstorming session with clients.

Client brainstorming will examine customer pain points, competitors and where the client wants to be in two years. We'll also conduct extensive SEO research, including looking at what competitors and adjacent brands are ranking for. From there we’ll build pillars, plan a calendar and devise distribution.

We recently devised a full strategy and calendar for Private Debt/Real Assets content for BNP Paribas Asset Management in London after extensive brainstorming. We have devised a value proposition for Age UK Trading, the commercial arm of the charity Age UK to create a strategy to boost awareness of their brand.

We have recently worked on strategies for the leading global recruiter Odgers, a Magic Circle law firm and the asset manager River Global, now part of Liontrust. We also created the Live Long, Live Well series for Royal London, and came up with the Routes To Growth campaign of content and events on doing business in China and South-East Asia for Cathay Pacific and HSBC.