NatWest
FULL CREATIVE SERVICES
Design, animation, social and advertising
Bringing blockchain, ESG and entrepreneurship to life
Highbrook has produced numerous videos, infographics and social media assets for NatWest over the past five years. Our recent work for its Commercial and Institutional division has included a series of animations and thought leadership articles on digital assets, blockchain and cryptocurrency.
NatWest wanted a campaign exploring how assets such as digital bonds, NFTs and stablecoins work, and their potential to transform banking. We created three animations, to explain digital assets in a way 12-year-olds would understand (above). They were voiced by the incomparable singer and actor Natalie Elisha-Welsh. We supplemented this with thought leadership detailing how digital assets are used now and their future applications.
Other recent work has included video on the power of innovation (above), also voiced by Natalie Elisha-Welsh, and promos for Tyl and Payit (below).
In another project, NatWest invited us to bring to life their Global Entrepreneur Monitor, an annual academic research paper into entrepreneurial attitudes created in partnership with Aston University. We created a strong, visually-led publication in an unusual format that included easily digestible findings from the report for busy entrepreneurs and journalists to hook into. Using the report, we also produced a series of social media assets to help draw in the entrepreneurial audience on LinkedIn.
Separately, NatWest Markets commissioned us to help promote a big campaign on environmental, social and governance. We created animation and social media cards to drive to the specially created hub, where illustration in the same style as the videos was used as headers and imagery for individual articles. We also produced web banners and advertising.
