Kleinwort Hambros

Wealth management project for high net worth individuals

The brief: Kleinwort Hambros Wealth Management hired us to create a thought leadership campaign that would showcase Kleinwort Hambros’ expertise in wealth planning for high net worth individuals with between £750k-£2m investable cash.

The solution: Highbrook conducted research with 400 high-net-worth individuals and business owners, exploring how emotions informed their investment. These topics allowed our writers to explore what kept these individuals and their families up at night, and how the wealth management team could provide solutions to those concerns. The What Really Matters campaign assets included a whitepaper (above), infographic, web banner and social media cards. The report was sliced into short articles for web; the artwork was also used in emails.