Intertrust Group
WORLDWIDE NEWSROOM
Articles, whitepapers and guides
Corporate, fund, capital market and private wealth services
The brief: Intertrust Group offers specialised administration services in more than 30 jurisdictions, focusing on bespoke corporate, fund, capital market and private wealth services that enable clients to invest, grow and thrive anywhere in the world. Intertrust, now part of CSC, required a newsroom-style service to provide content to explain how it is helping clients.
The solution: Highbrook brought together 15 editors, writers and designers to create articles, whitepapers, guides, graphics, animation (below) and social. We created briefing forms and a tone of voice, and devised a strategy so we could produce content at speed and scale with pre-approved commercial messaging.
We have produced 300 blogs on fund admin and global entity management. Our whitepapers included extensive research and analysis of the growth of the private credit market and an exploration of the issues facing hedge funds. We also devised a suite of content around the Halo Framework research for private equity administration, including a full report, graphics, blogs, carousels and animation for social media (imagery at top of page).
We’ve achieved multiple Google page one and first positions, and prominent coverage in newspapers such as the Financial Times.
