DISTILLATION AND SIMPLICITY
Infographics, social, editing, animation
Cascading treatment for video, graphics and social
The brief: PIMCO, the world’s biggest bond manager, believes in the power of words and thought leadership through its ground-breaking cyclical and secular forums. It also believes that it is in a unique position to influence investment as the world transitions to a more sustainable future. It does this through its environmental, social and governance (ESG) programmes which scrutinise and engage with companies to improve their performance. It wanted to amplify its work.
The solution: We employed a “cascading” programme to distil substantial documents into infographics and social media posts. The complex concepts in thought leadership papers are explained in simpler terms in graphics (above). These in turn are sliced and diced into posts for LinkedIn. The work has been translated into six other languages. We have also created an animation explaining PIMCO’s attitude to ESG and how it engages with companies to improve their practices.