River Global
Writing, design, advertising and strategy
Full content strategy to ensure River’s voice stood out
Carving out a new way to do things
The brief: A senior River executive said: “Wealth managers want to show off to their clients. We need to give them interesting themes they wouldn’t expect investment in.”
The solution: Highbrook devised a content strategy structure to promote that distinctiveness. Hero content would only thrive, it was concluded, if it were different enough. We also revised the brand identity, paring down the colour selection and designing the teal and orange “waves” device. We’ve since provided a wide array of content services, including redesign, editing and the production of social assets.
