ATTRACTING VIEWERS GLOBALLY
Writing, infographics, animation
Financial education, advisory and international
Quilter is a global investment and wealth business previously known as Old Mutual Wealth. It is a strong advocate of financial education. Highbrook has worked with the company on numerous strands to get this message across.
They include video, graphics, a lengthy project subcontracted to Highbrook by a media owner, three campaigns on the consumer site, and articles for Informer, the company's adviser site.
We've written on subjects as diverse as preserving your legacy, planning for retirement and risk ratings. We've also created graphics.
We made a video series in which writers meet financial advisers and report back on the experience. Our animation on longevity (top) has attracted 35,000 views. We also made animation for the international division (above), heralding a programme to help overseas financial advisers grow their businesses.
Andy Heather of Quilter said: "Highbrook have produced two animations for us recently. Both were executed to a high artistic standard and have been well received within the business. The process was orderly and flexible, from script to storyboard to final animation."
Our first project centred on a year-long campaign in the Telegraph. At its heart was the Good Life channel, a lifestyle hub aimed at people aged 55-plus, covering travel, health, arts and people. The site attracted eight million page views. Participants in a brand-tracking survey were highly enthusiastic about the work, describing the magazines as 'inspiring', 'accessible' and 'eye-catching'. The campaign has achieved a 5 per cent uplift in brand consideration and recognition.