Savills
FULL CREATIVE SERVICES
Writing, strategy, visual identity, data vis, animation, magazine design
Future-facing, modern, human and global
The brief: International real estate firm Savills sought a refresh of Impacts, its dedicated commercial property content channel. Covering the breadth of the sector – residential, industrial, offices and retail – Impacts has a wealth of data and research to promote. Savills wanted the work to look more future-facing, modern, human and global.
Outputs: Highbrook redesigned and created the annual Impacts print magazine, from content origination led by interviews with the Savills Research team, through to design, print management and promotion globally. We created a new visual identity for Impacts, including illustration and data visualisation by Andrew Cowan and Kari Modén (cover artist).
We applied this to the magazine, the Impacts microsite and related digital assets on social. "Family members" such as Tech Cities had a twist added to that visual identity.
Alongside this, Highbrook created a monthly programme of digital assets – including articles for the Impacts microsite and animated data visualisation to showcase Savills research in styles such as the "boat race" and "bouncing boxes".
The first shows venture capital investment by region over a number of years (above) and the second highlights specialist tech cities by population (below).
Crucially, Highbrook acted as an extension of the Savills team to build an efficient content pipeline. Working closely with relevant executives and research teams, Highbrook was well positioned to provide support informed by an understanding of Savills needs.
