Savills
FULL CREATIVE SERVICES
Writing, strategy, visual identity, data vis, animation, magazine design
Future-facing, modern, human and global
Real estate firm Savills sought a refresh of Impacts, its commercial property content channel. Covering residential, industrial, offices and retail, Impacts has a wealth of research.
Since 2023, we created interactive formats for data stories, such as this timeline showing how property and rental growth are informed by world events, with animated elements activated by scrolling. See the World Cities Retrospective data vis below or expore the full interactive version on the page.
Separately, we built an illustrative story about rental with multiple animated elements activated by scrolling, as well as an interactive map revealing the percentage of home ownership in European nations when you click on the yellow dots. See the Rent Everything data vis below or expore the full interactive version on the page.
Alongside this, Highbrook created a monthly programme of digital assets – including articles for the Impacts microsite and animated data visualisation to showcase Savills research in styles such as the "boat race" and "bouncing boxes".
The first shows venture capital investment by region over a number of years (above) and the second highlights specialist tech cities by population (below).
Savills wanted the work to be future-facing, modern, human and global. Highbrook redesigned and created the annual Impacts print magazine, from content origination led by interviews with the Savills Research team, through to design, print management and promotion globally. We created a new visual identity for Impacts 2023, including illustration and data vis by Andrew Cowan and Kari Modén (cover artist). 2024's cover follows the theme.
