Intesa Sanpaolo
Animation, video and writing
12 videos and more than 500 articles – with the circular economy centre stage
Speaking in English
The brief: Intesa Sanpaolo, Italy’s largest bank, has global ambitions.
They must, as one executive puts it, “speak in English”.
The solution: We have written 500 articles over nine years on finance, innovation and the circular economy. More than a dozen animations and videos have been made on Intesa’s innovation and circular economy work, including one from a fashion-tech event in New York. Page views are up 180% year-on-year, with uniques up 92%. We’ve also run FT campaigns for Intesa.
