BlackRock

Full creative services for wealth manager

We have been working with BlackRock for six years. Our services include pension and investment blogs and emails, internal comms campaign material and animation. We also fully designed and edited the asset manager’s Assessment of Value report and completed a large project around institutional use of ETFs.

BlackRock's iShares division asked us to create an end-to-end content campaign to drive institutional adoption of ETFs. It was aimed at pension funds, investment consultants, insurance and institutions.

Highbrook produced a two-minute animation (above) on the history of ETFs with a focus on their growth in recent years along with a 2,500-word designed PDF manual demonstrating BlackRock’s expertise (below). There were also three 800-word articles aimed at different audiences (defined benefit, defined contribution and insurance managers), social posts, landing page copy, email copy and SEO support.

Other projects included a flagship series on investing and retirement aimed squarely at mainstream consumers, especially younger people.

We worked up a number of ideas around financial and personal wellbeing to show the importance of putting a little money away early and often, under the Get To Know Investing banner. Subjects included compounding, diversification and risk vs reward, all written by our team of expert financial journalists.

Highbrook has also contributed to marketing BlackRock's pension services. We created animation (top of page) explaining how Target Date Funds offer an all-in-one, pain-free way for pension fund managers to help make sure their members get the retirement they want.

We have also written and edited other defined contribution pension material and BlackRock commissioned us to create their Assessment of Value report, as mandated by the FCA (below). It assesses 121 funds in detail and required liaison with BlackRock stakeholders and product managers in the US and London.

We brought together a team comprising a project manager, four editors and two designers to make the project happen. The 100-page report was delivered on time and to the satisfaction of multiple stakeholders.

Highbrook has also created internal comms material including complex infographics around the acquisition of Scalable Capital − a project which was completed within five days and required global collaboration.

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