An ABC of Content

O is for originality

O is for originality

Is there any point in copying?

P is for pace

P is for pace

It's a marathon and a sprint!

Q is for questions that guide content

Q is for questions that guide content They'll help you create something practical and focused

R is for repetition

R is for repetition The art of repeating your message, without saying something twice

S is for specific

S is for specific No one will thank you for beating about the bush

T is for trust

T is for trust Why peddling misinformation will wreck your brand

‘The full stop is the writer’s greatest friend. Use it often. Use it well’
U is for useful

U is for useful Tell us something we don’t know

V is for verbs

V is for verbs Get with the action and ditch the passive voice

W is for waffle

W is for waffle Don’t waste your reader’s time on pointless digression

X is for Xennial

X is for Xennial There is always a demographic to write for

Y is for YMYL

Y is for YMYL A matter of life or death

Z is for zing

Z is for zing How to put real fizz into your copy