AI search and SEO in 2025

DOWNLOAD: How to get the best out of search in 2025

It’s been a big year for search. AI Overviews have made it easy to see the answer to your query at a glance – without visiting a single search result.

But with this convenience comes fears. Will anyone click through to my site again? How can I continue to rank for key terms? Is there any way carbon-based lifeforms can hope to compete?

AI Overviews needn’t automatically induce overagonising. In many ways, they’re simply an evolution of the featured snippet.

While a featured snippet could show an answer to a specific query from one source, AI Overviews can synthesise information from a number of the top results for a query into a few paragraphs.

If you’re searching for general information, such as the smallest cat in the world, you’ll no longer have to scroll through the same information on each top result – it’ll already be summarised for you directly on the search results page.

However, if you’re looking for the best Vietnamese restaurant near you or weighing your options for amplifiers, you’ll need to explore opinions beyond the answer box.

So the secret to SEO success in 2025 might be simpler than you think. Address your audience’s needs, offer personal perspectives and ensure it’s all easy to access on your site.

In short, put people first. Leave the retreads to the robots and share something uniquely human – real experience.

A human-centric SEO strategy is essential to ensuring your site claims key terms and still sees people clicking through.

Highbrook’s 5 Steps to SEO Success book can help you devise the right SEO strategy for your needs with a practical plan that includes:

1. Understanding your offering
2. Considering your customers
3. Ensuring technical accessibility
4. Using the resources available to you
5. Emphasising experience

Download our guide to SEO success in 2025 by clicking on the image at the top of this article or here.