New York Life Investments
STAND OUT VISUALS
Big uplift in email click-through
The brief: New York Life is America's largest mutual life insurance company. It was founded in 1845 and its landmark neo-Gothic Madison Avenue building (above) was opened in 1928. New York Life's investment division commissioned us to create and build a series of emails to drive traffic to their site, centred on the IndexIQ Chaikin ETF. They wanted standout visuals to persuade people to click through to their content.
The solution: We hired top illustrators and infographics artists to design a series of arresting images, working directly on New York Life Investments’ Eloqua platform to build the typography and forms to allow salespeople to personalise emails to contacts as well as automated general distribution.
Outputs: The campaign generated click-through rates significantly higher than usual.