Articles, whitepapers and guides
Corporate, fund, capital market and private wealth services
The brief: Intertrust Group offers specialised administration services in more than 30 jurisdictions, focusing on bespoke corporate, fund, capital market and private wealth services that enable clients to invest, grow and thrive anywhere in the world. Intertrust Group required a newsroom-style service to provide content to explain how it is helping clients.
The solution: We convened a group of eight editors, managers and writers to create articles, whitepapers and guides in three separate workstreams. We worked with Intertrust Group to devise briefing forms, and wrote style sheets and strategy documents so we could produce material with the requisite depth and detail at speed, at scale and with minimum stress. Work included articles, whitepapers and animation for social media. We have achieved multiple Google page one positions with our content.