BNP Paribas Asset Management
FULL CREATIVE SERVICES
Animation, writing, infographics, UX, strategy, SEO
From AI voices to animated data vis
Since early 2020, we have worked on a wide range of content types and strategies for BNP Paribas Asset Management, including thought leadership, multi-lingual infographics, social media advertising, a style book, UX, SEO and AI voiceovers.
AI voiceovers to read aloud a weekly column
The brief: BNP Paribas Asset Management wanted to introduce audio narration to their Weekly Market Update publications. Highbrook was commissioned to create an AI-powered solution.
The solution: We found a best-in-class service and chose suitable voices for the English, Spanish and French versions of the articles. Each week, we turn around the audio within 24 hours. Our human experts work alongside the AI to finetune its output, ensure accurate pronunciation of technical terms in various languages and translate visual elements into audio.
Private debt strategy, content and design
The brief: BNP Paribas Asset Management asked us to create a strategy around private debt and produce a series of related assets to lead users to more content and eventually to product.
The solution: We shared an initial content strategy based on the principle of a pyramidal ‘shout, sing, hum’ structure. We then worked closely with the client to decide top-level ‘shout’ topics for which we wrote whitepapers (below) followed by shorter pieces of various types.
Bringing ‘graphs of the week’ to life
The brief: BNP Paribas Asset Management requested animated versions of static graphs that are published weekly on their site.
The solution: We used a graph animation template. We are now able to turn around data visualisations such as those the one below in less than two days.
Other work
Highbrook created a full Covid-19 campaign in 10 working days. This included two animations with voiceovers, infographics, social media and articles in five languages to explain BNP Paribas Asset Management’s views on the pandemic.
Highbrook regularly produces vodcasts – video versions of BNPP AM’s Talking Heads podcast. Working together with the client, we have developed a unique format (below). We write the scripts and animate the videos.
Highbrook was commissioned to devise a UX structure and create content for a microsite dedicated to a new SME lending fund. We held a workshop with BNP Paribas’s fund managers and salespeople to identify the key selling points for the new fund and to devise a site structure that would help visitors discover its benefits. From there we created articles and infographics. The microsite was launched in April 2019. Distribution was via LinkedIn.
