Vistra
Strategy, writing and design
Converting five years of raw data into a compelling report
Support for research in association with FT
The brief: Write and design a 10-page publication, mainly composed of infographics, showing new findings in the ongoing 15-year Vistra 2030 research project. The project is a snapshot of the big trends affecting corporate services across the world. Vistra, a provider of administrative and operational support for companies, operates the research in association with Financial Times Longitude.
The solution: Supplied with raw data covering research over five years, Highbrook editors identified three key themes and trends to use in the document. Our designers created infographics to visualise the current state of thinking among respondents and how it compared with previous years, and worked with Vistra’s brand team to ensure assets were in alignment. The publication also features full-page quotes from Vistra experts. At a late stage of production, the copy was refreshed throughout to reflect fast-moving political events.
